Handbook of brand relationships
Sparad:
Institutionella skapare: | Society for Consumer Psychology, ebrary, Inc |
---|---|
Övriga skapare: | MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W. |
Materialtyp: | Elektronisk E-bok |
Språk: | engelska |
Publicerad: |
Armonk, N.Y. :
M.E. Sharpe,
c2009.
|
Ämnen: | |
Länkar: | An electronic book accessible through the World Wide Web; click to view |
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Liknande verk
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Brand imitation
av: Kaptan, S. S.
Publicerad: (2010) -
The experience effect engage your customers with a consistent and memorable brand experience /
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Publicerad: (2011) -
Handbook of brand semiotics /
Publicerad: (2015)