QR Code

Handbook of brand relationships

Saved in:

Bibliographic Details
Corporate Authors:	Society for Consumer Psychology, ebrary, Inc
Other Authors:	MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Format:	Electronic eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Brand imitation
by: Kaptan, S. S.
Published: (2010)

The experience effect engage your customers with a consistent and memorable brand experience /
by: Joseph, Jim, 1963-
Published: (2010)

Romancing the brand : how brands create strong, intimate relationships with customers /
by: Halloran, Tim, 1969-
Published: (2014)

You are the brand
by: Adubato, Steve
Published: (2011)

Handbook of brand semiotics /
Published: (2015)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
by: Vincent, Laurence
Published: (2012)

Brand advocates turning enthusiastic customers into a powerful marketing force /
by: Fuggetta, Rob
Published: (2012)

Perspectives on branding
by: Miletsky, Jason I.
Published: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Published: (2012)

Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, et al.
Published: (2015)

Igniting the brand strategies that have shot brands to success /
by: Cahill, Jonathan
Published: (2008)

Brand zero : the complete branding guide for start-ups /
by: Tai, Jacky
Published: (2014)

What great brands do : the seven brand-building principles that separate the best from the rest /
by: Yohn, Denise Lee, 1967-
Published: (2014)

60-minute brand strategist the essential brand book for marketing professionals /
by: Mootee, Idris, 1958-
Published: (2013)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
by: Githinji, Kennedy Gakuru
Published: (2011)

Brand management
Published: (2008)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela
Published: (2009)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
by: Mathieson, Rick
Published: (2010)

Brand, organizational identity and reputation in SMEs an overview /
Published: (2007)

Retail marketing and branding a definitive guide to maximizing ROI /
by: Perrey, Jesko
Published: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
by: Perrey, Jesko
Published: (2011)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
by: Mbalya, Richard
Published: (2010)

Contemporary thinking, topics and trends in international branding, part 1
Published: (2007)

Basics of branding : a practical guide for managers /
by: Gronlund, Jay
Published: (2013)

The challenges facing brand managers today
Published: (2012)

Brand media strategy : integrated communications planning in the digital era /
by: Young, Antony, 1964-
Published: (2014)

Brand meaning management /
Published: (2015)

Experiential marketing a practical guide to interactive brand experiences /
by: Smilansky, Shaz
Published: (2009)

A master class in brand planning the timeless works of Stephen King /
by: King, Stephen, 1931-2006
Published: (2007)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
by: Smith, Kerry, 1963-, et al.
Published: (2016)

Brands and branding
Published: (2003)

Brand admiration : building a business people love /
by: Park, C. Whan, et al.
Published: (2016)

Fostering brand community through social media /
by: Humphrey, William F., et al.
Published: (2016)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
by: Gentner, Friedrich
Published: (2012)

The digital crown : winning at content on the web /
by: Leibtag, Ahava
Published: (2014)

Branded male : marketing to men /
by: Tungate, Mark
Published: (2008)

Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /
by: Secka, Marion
Published: (2015)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
by: Harden, Leland
Published: (2009)

Brand, identity and corporate reputation /
Published: (2015)

Breakthrough branding : positioning your library to survive and thrive /
by: Walters, Suzanne, et al.
Published: (2013)