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Handbook of brand relationships

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συλλογικό Έργο:	Society for Consumer Psychology, ebrary, Inc
Άλλοι συγγραφείς:	MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	Armonk, N.Y. : M.E. Sharpe, c2009.
Θέματα:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Electronic books.
Διαθέσιμο Online:	An electronic book accessible through the World Wide Web; click to view
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

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Brand, identity and corporate reputation /
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