Handbook of brand relationships
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Autori kompanije: | Society for Consumer Psychology, ebrary, Inc |
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Daljnji autori: | MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W. |
Format: | Elektronički e-knjiga |
Jezik: | engleski |
Izdano: |
Armonk, N.Y. :
M.E. Sharpe,
c2009.
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Teme: | |
Online pristup: | An electronic book accessible through the World Wide Web; click to view |
Oznake: |
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Slični predmeti
-
Brand imitation
od: Kaptan, S. S.
Izdano: (2010) -
The experience effect engage your customers with a consistent and memorable brand experience /
od: Joseph, Jim, 1963-
Izdano: (2010) -
Romancing the brand : how brands create strong, intimate relationships with customers /
od: Halloran, Tim, 1969-
Izdano: (2014) -
You are the brand
od: Adubato, Steve
Izdano: (2011) -
Handbook of brand semiotics /
Izdano: (2015)