Innovation and strategy of online games

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Jong, H. Wi
Searvvušdahkki: ebrary, Inc
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific, c2009.
Preanttus:1st ed.
Ráidu:Series on technology management ; v. 14.
Fáttát:
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
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Sisdoallologahallan:
  • Innovations in the game industry : online games versus offline games
  • Business models and corporate strategy
  • Virtual societies and economics of online games
  • The formation process of the Korean online game industry
  • Factors promoting growth of the online game industry
  • Global development and marketing strategies of Korean online games
  • International comparison of online game users.