Innovation and strategy of online games
Gardado en:
| Autor Principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
London : Singapore ; Hackensack, NJ :
Imperial College Press ; Distributed by World Scientific,
c2009.
|
| Edición: | 1st ed. |
| Series: | Series on technology management ;
v. 14. |
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Table of Contents:
- Innovations in the game industry : online games versus offline games
- Business models and corporate strategy
- Virtual societies and economics of online games
- The formation process of the Korean online game industry
- Factors promoting growth of the online game industry
- Global development and marketing strategies of Korean online games
- International comparison of online game users.