Innovation and strategy of online games
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| 1. Verfasser: | |
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| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London : Singapore ; Hackensack, NJ :
Imperial College Press ; Distributed by World Scientific,
c2009.
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| Ausgabe: | 1st ed. |
| Schriftenreihe: | Series on technology management ;
v. 14. |
| Schlagworte: | |
| Online-Zugang: | An electronic book accessible through the World Wide Web; click to view |
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Inhaltsangabe:
- Innovations in the game industry : online games versus offline games
- Business models and corporate strategy
- Virtual societies and economics of online games
- The formation process of the Korean online game industry
- Factors promoting growth of the online game industry
- Global development and marketing strategies of Korean online games
- International comparison of online game users.