Innovation and strategy of online games

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Jong, H. Wi
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific, c2009.
Rhifyn:1st ed.
Cyfres:Series on technology management ; v. 14.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Innovations in the game industry : online games versus offline games
  • Business models and corporate strategy
  • Virtual societies and economics of online games
  • The formation process of the Korean online game industry
  • Factors promoting growth of the online game industry
  • Global development and marketing strategies of Korean online games
  • International comparison of online game users.