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Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

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Bibliographic Details
Main Author: Arnold, Chris
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chichester, U.K. : Wiley, 2009.
Subjects:
Marketing > Moral and ethical aspects.
New Age consumers.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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