Ethical marketing and the new consumer
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
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主要作者: | Arnold, Chris |
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企業作者: | ebrary, Inc |
格式: | 電子 電子書 |
語言: | 英语 |
出版: |
Chichester, U.K. :
Wiley,
2009.
|
主題: | |
在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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