The hyperlinked society questioning connections in the digital age /
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| Autor Corporativo: | |
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| Outros Autores: | , |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Ann Arbor :
University of Michigan Press : University of Michigan Library,
c2008.
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| Colecção: | New media world.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Introduction: on not taking the hyperlink for granted / Joseph Turow
- Structuring a marketplace of attention / James G. Webster
- The hyperlink as organizing principle / Alexander Halavais
- Hyperlinking and the forces of "massification" / Philip M. Napoli
- The hyperlink in newspapers and blogs / Lokman Tsui
- The role of expertise in navigating links of influence / Eszter Hargittai
- Google, links, and popularity versus authority / Seth Finkelstein
- The hyperlinked news organization / Martin Nisenholtz
- How hyperlinks ought to change the advertising business / Tom Hespos
- Hyperlinks and marketing insight / Stacey Lynn Schulman
- Hyperlinking and advertising strategy / Eric Picard
- From hyperlinks to hyperties / Marc A. Smith
- The morality of links / David Weinberger
- Linked geographies: maps as mediators of reality / Stefaan G. Verhulst
- Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton
- The social hyperlink / Lada A. Adamic
- Are hyperlinks "weak ties"? / Markus Prior
- What is the online public sphere good for? / Matthew Hindman.