Squeezed what you don't know about orange juice /

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Detalhes bibliográficos
Autor principal: Hamilton, Alissa
Autor Corporativo: ebrary, Inc
Formato: Recurso Eletrônico livro eletrônico
Idioma:inglês
Publicado em: New Haven : Yale University Press, c2009.
coleção:Yale agrarian studies.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • The seeds of Florida's sunshine tree
  • The twentieth-century squeeze
  • The power of promotion
  • Introducing the FDA standard of identity
  • Capturing the interest of the orange juice consumer
  • Regulating knowledge: the case of pasteurized orange juice
  • Regulating misleading orange juice labeling
  • Regulating content
  • Regulating the essence of orange juice
  • Processed orange juice hits Florida
  • NFC orange juice pours into the nation
  • The orange juice wars
  • Fabricating fresh
  • Moving beyond the standard of identity
  • Pleasing Mrs. Smith
  • Where to?
  • Orange juice speaks volumes
  • The right fight.