All-out for victory! magazine advertising and the World War II home front /

All-out for victory! magazine advertising and the World War II home front /

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Bibliographic Details
Main Author: Jones, John Bush
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Waltham, Mass. : Hanover [N.H.] : Brandeis University Press ; Published by University Press of New England, c2009.
Subjects:
Advertising, Magazine > United States > History > 20th century.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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010 |z  2008055182 
020 |z 9781584657682 (cloth : alk. paper) 
020 |z 1584657685 (cloth : alk. paper) 
035 |a (CaPaEBR)ebr10319037 
035 |a (OCoLC)646815634 
040 |a CaPaEBR  |c CaPaEBR 
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050 1 4 |a HF6105.U5  |b J66 2009eb 
082 0 4 |a 940.53/1  |2 22 
100 1 |a Jones, John Bush. 
245 1 0 |a All-out for victory!  |h [electronic resource] :  |b magazine advertising and the World War II home front /  |c John Bush Jones. 
260 |a Waltham, Mass. :  |b Brandeis University Press ;  |a Hanover [N.H.] :  |b Published by University Press of New England,  |c c2009. 
300 |a xi, 314 p. :  |b ill. (some col.). 
504 |a Includes bibliographical references (p. [297]-298) and index. 
505 0 |a "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Advertising, Magazine  |z United States  |x History  |y 20th century. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10319037  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 101427  |d 101427 

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