Perspectives on branding
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston, Mass. ; London :
Course Learning,
c2009.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 090312s2009 maua s 001 0 eng d | ||
| 020 | |z 1598638726 (pbk.) | ||
| 020 | |z 9781598638721 (pbk.) | ||
| 020 | |z 1598639358 | ||
| 035 | |a (CaPaEBR)ebr10314636 | ||
| 035 | |a (OCoLC)637046373 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1255 |b .M55 2009eb |
| 100 | 1 | |a Miletsky, Jason I. | |
| 245 | 1 | 0 | |a Perspectives on branding |h [electronic resource] / |c Jason I. Miletsky, Genevieve Smith. |
| 260 | |a Boston, Mass. ; |a London : |b Course Learning, |c c2009. | ||
| 300 | |a xvi, 276 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2010. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products |v Case studies. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Branding (Marketing) |v Case studies. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Smith, Genevieve. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10314636 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 100745 |d 100745 | ||