Brand new China advertising, media, and commercial culture /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Wang, Jing, 1950-
Searvvušdahkki: ebrary, Inc
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: Cambridge, Mass. : Harvard University Press, 2008.
Fáttát:
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
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Sisdoallologahallan:
  • Local content
  • Positioning the new modern girl
  • The synergy buzz and JV brands
  • Storytelling and corporate branding
  • Bourgeois bohemians in China?
  • Hello Moto: youth culture and music marketing
  • CCTV and advertising media.