Brand new China advertising, media, and commercial culture /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Cambridge, Mass. :
Harvard University Press,
2008.
|
| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
Inhoudsopgave:
- Local content
- Positioning the new modern girl
- The synergy buzz and JV brands
- Storytelling and corporate branding
- Bourgeois bohemians in China?
- Hello Moto: youth culture and music marketing
- CCTV and advertising media.