Brand new China advertising, media, and commercial culture /

How to use advertising to build strong brands /
I whakaputaina: (1999)

Brands and branding
I whakaputaina: (2003)

The challenges facing brand managers today
I whakaputaina: (2012)

Advertising media planning : a brand management approach /
mā: Kelley, Larry D.
I whakaputaina: (2015)

What's in a name? advertising and the concept of brands /
mā: Jones, John Philip
I whakaputaina: (2003)

A master class in brand planning the timeless works of Stephen King /
mā: King, Stephen, 1931-2006
I whakaputaina: (2007)

Perspectives on branding
mā: Miletsky, Jason I.
I whakaputaina: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
I whakaputaina: (2012)

In search of the obvious the antidote for today's marketing mess /
mā: Trout, Jack
I whakaputaina: (2008)

The business of brands
mā: Miller, Jon, 1971-
I whakaputaina: (2004)

Rethinking prestige branding : secrets of the ueber-brands /
mā: Schaefer, Wolfgang, me ētahi atu.
I whakaputaina: (2015)

What great brands do : the seven brand-building principles that separate the best from the rest /
mā: Yohn, Denise Lee, 1967-
I whakaputaina: (2014)

Brand zero : the complete branding guide for start-ups /
mā: Tai, Jacky
I whakaputaina: (2014)

Creating a brand identity : a guide for designers /
mā: Slade-Brooking, Catharine
I whakaputaina: (2016)

Connective branding building brand equity in a demanding world /
mā: Fisher-Buttinger, Claudia
I whakaputaina: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
mā: Taylor, David, 1964-
I whakaputaina: (2004)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
mā: Salinas, Gabriela
I whakaputaina: (2009)

Tracking advertising and monitoring brands /
mā: McDonald, Colin
I whakaputaina: (2000)

Brand relevance making competitors irrelevant /
mā: Aaker, David A.
I whakaputaina: (2011)

Branded entertainment product placement and brand strategy in the entertainment business /
mā: Lehu, Jean-Marc
I whakaputaina: (2007)

Brand meaning management /
I whakaputaina: (2015)

Encyclopaedia of brand equity management.
I whakaputaina: (2009)

Retail marketing and branding a definitive guide to maximizing ROI /
mā: Perrey, Jesko
I whakaputaina: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
mā: Perrey, Jesko
I whakaputaina: (2013)

Three threats to brand relevance strategies that work /
mā: Aaker, David
I whakaputaina: (2013)

Origination : the geographies of brands and branding /
mā: Pike, Andy
I whakaputaina: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
mā: Post, Karen
I whakaputaina: (2005)

Brands laid bare using market research for evidence-based brand management /
mā: Ford, Kevin
I whakaputaina: (2005)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
mā: J., Tatiana Soto
I whakaputaina: (2008)

The brutal truth about Asian branding and how to break the vicious cycle
mā: Baladi, Joseph
I whakaputaina: (2011)

Integrated branding becoming brand-driven through companywide action /
mā: LePla, F. Joseph, 1955-
I whakaputaina: (1999)

The brand gym a practical workout to gain and retain brand leadership /
mā: Taylor, David, 1964-
I whakaputaina: (2010)

Brandscendence three essential elements of enduring brands /
mā: Clark, Kevin A.
I whakaputaina: (2004)

Brand equity planning with structuralist rhetorical semiotics /
mā: Rossolatos, George
I whakaputaina: (2013)

Strategic brand management : building, measuring, and managing brand equity /
mā: Keller, Kevin Lane, 1956-
I whakaputaina: (2008)

Developing brands with qualitative market research
mā: Chandler, Jon
I whakaputaina: (2002)