Brand new China advertising, media, and commercial culture /

How to use advertising to build strong brands /
Argitaratua: (1999)

Brands and branding
Argitaratua: (2003)

The challenges facing brand managers today
Argitaratua: (2012)

Advertising media planning : a brand management approach /
nork: Kelley, Larry D.
Argitaratua: (2015)

What's in a name? advertising and the concept of brands /
nork: Jones, John Philip
Argitaratua: (2003)

A master class in brand planning the timeless works of Stephen King /
nork: King, Stephen, 1931-2006
Argitaratua: (2007)

Brand Bible the complete guide to building, designing, and sustaining brands /
Argitaratua: (2012)

Perspectives on branding
nork: Miletsky, Jason I.
Argitaratua: (2009)

The business of brands
nork: Miller, Jon, 1971-
Argitaratua: (2004)

Rethinking prestige branding : secrets of the ueber-brands /
nork: Schaefer, Wolfgang, et al.
Argitaratua: (2015)

In search of the obvious the antidote for today's marketing mess /
nork: Trout, Jack
Argitaratua: (2008)

What great brands do : the seven brand-building principles that separate the best from the rest /
nork: Yohn, Denise Lee, 1967-
Argitaratua: (2014)

Brand zero : the complete branding guide for start-ups /
nork: Tai, Jacky
Argitaratua: (2014)

Creating a brand identity : a guide for designers /
nork: Slade-Brooking, Catharine
Argitaratua: (2016)

Connective branding building brand equity in a demanding world /
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
nork: Taylor, David, 1964-
Argitaratua: (2004)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
nork: Salinas, Gabriela
Argitaratua: (2009)

Brand relevance making competitors irrelevant /
nork: Aaker, David A.
Argitaratua: (2011)

Tracking advertising and monitoring brands /
nork: McDonald, Colin
Argitaratua: (2000)

Branded entertainment product placement and brand strategy in the entertainment business /
nork: Lehu, Jean-Marc
Argitaratua: (2007)

Brand meaning management /
Argitaratua: (2015)

Encyclopaedia of brand equity management.
Argitaratua: (2009)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2011)

Three threats to brand relevance strategies that work /
nork: Aaker, David
Argitaratua: (2013)

Origination : the geographies of brands and branding /
nork: Pike, Andy
Argitaratua: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
nork: Post, Karen
Argitaratua: (2005)

Brands laid bare using market research for evidence-based brand management /
nork: Ford, Kevin
Argitaratua: (2005)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
nork: J., Tatiana Soto
Argitaratua: (2008)

The brutal truth about Asian branding and how to break the vicious cycle
nork: Baladi, Joseph
Argitaratua: (2011)

Integrated branding becoming brand-driven through companywide action /
nork: LePla, F. Joseph, 1955-
Argitaratua: (1999)

The brand gym a practical workout to gain and retain brand leadership /
nork: Taylor, David, 1964-
Argitaratua: (2010)

Brandscendence three essential elements of enduring brands /
nork: Clark, Kevin A.
Argitaratua: (2004)

Brand equity planning with structuralist rhetorical semiotics /
nork: Rossolatos, George
Argitaratua: (2013)

Strategic brand management : building, measuring, and managing brand equity /
nork: Keller, Kevin Lane, 1956-
Argitaratua: (2008)

Developing brands with qualitative market research
nork: Chandler, Jon
Argitaratua: (2002)