Brand new China advertising, media, and commercial culture /

How to use advertising to build strong brands /
Έκδοση: (1999)

Brands and branding
Έκδοση: (2003)

The challenges facing brand managers today
Έκδοση: (2012)

Advertising media planning : a brand management approach /
από: Kelley, Larry D.
Έκδοση: (2015)

What's in a name? advertising and the concept of brands /
από: Jones, John Philip
Έκδοση: (2003)

A master class in brand planning the timeless works of Stephen King /
από: King, Stephen, 1931-2006
Έκδοση: (2007)

Perspectives on branding
από: Miletsky, Jason I.
Έκδοση: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Έκδοση: (2012)

In search of the obvious the antidote for today's marketing mess /
από: Trout, Jack
Έκδοση: (2008)

The business of brands
από: Miller, Jon, 1971-
Έκδοση: (2004)

Rethinking prestige branding : secrets of the ueber-brands /
από: Schaefer, Wolfgang, κ.ά.
Έκδοση: (2015)

What great brands do : the seven brand-building principles that separate the best from the rest /
από: Yohn, Denise Lee, 1967-
Έκδοση: (2014)

Brand zero : the complete branding guide for start-ups /
από: Tai, Jacky
Έκδοση: (2014)

Creating a brand identity : a guide for designers /
από: Slade-Brooking, Catharine
Έκδοση: (2016)

Connective branding building brand equity in a demanding world /
από: Fisher-Buttinger, Claudia
Έκδοση: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
από: Taylor, David, 1964-
Έκδοση: (2004)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
από: Salinas, Gabriela
Έκδοση: (2009)

Tracking advertising and monitoring brands /
από: McDonald, Colin
Έκδοση: (2000)

Brand relevance making competitors irrelevant /
από: Aaker, David A.
Έκδοση: (2011)

Branded entertainment product placement and brand strategy in the entertainment business /
από: Lehu, Jean-Marc
Έκδοση: (2007)

Brand meaning management /
Έκδοση: (2015)

Encyclopaedia of brand equity management.
Έκδοση: (2009)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2013)

Three threats to brand relevance strategies that work /
από: Aaker, David
Έκδοση: (2013)

Origination : the geographies of brands and branding /
από: Pike, Andy
Έκδοση: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
από: Post, Karen
Έκδοση: (2005)

Brands laid bare using market research for evidence-based brand management /
από: Ford, Kevin
Έκδοση: (2005)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
από: J., Tatiana Soto
Έκδοση: (2008)

The brutal truth about Asian branding and how to break the vicious cycle
από: Baladi, Joseph
Έκδοση: (2011)

Integrated branding becoming brand-driven through companywide action /
από: LePla, F. Joseph, 1955-
Έκδοση: (1999)

The brand gym a practical workout to gain and retain brand leadership /
από: Taylor, David, 1964-
Έκδοση: (2010)

Brandscendence three essential elements of enduring brands /
από: Clark, Kevin A.
Έκδοση: (2004)

Brand equity planning with structuralist rhetorical semiotics /
από: Rossolatos, George
Έκδοση: (2013)

Developing brands with qualitative market research
από: Chandler, Jon
Έκδοση: (2002)

Strategic brand management : building, measuring, and managing brand equity /
από: Keller, Kevin Lane, 1956-
Έκδοση: (2008)