Brand new China advertising, media, and commercial culture /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, Mass. :
Harvard University Press,
2008.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 020 | |z 9780674026803 (cloth : alk. paper) | ||
| 020 | |z 0674026802 (cloth : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10313872 | ||
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| 100 | 1 | |a Wang, Jing, |d 1950- | |
| 245 | 1 | 0 | |a Brand new China |h [electronic resource] : |b advertising, media, and commercial culture / |c Jing Wang. |
| 260 | |a Cambridge, Mass. : |b Harvard University Press, |c 2008. | ||
| 300 | |a xiii, 411 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 357-392) and index. | ||
| 505 | 0 | |a Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising |z China. | |
| 650 | 0 | |a Marketing |z China. | |
| 650 | 0 | |a Brand name products |z China. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10313872 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 100477 |d 100477 | ||