Market rebels how activists make or break radical innovations /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Rao, Hayagreeva, 1959-
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Princeton : Princeton University Press, c2009.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • From the invisible hand to joined hands
  • "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America
  • Evange-ale-ists and the renaissance of microbrewing
  • The French revolution : collective action and the nouvelle cuisine innovation
  • Show me the money : shareholder activism and investor rights
  • Chain reaction : the enactment and repeal of anti-chain store laws
  • Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization
  • From exit to voice : advice for activists.