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A short course in international marketing blunders mistakes made by companies that should have known better /

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Bibliographic Details
Main Author: White, Michael, 1951-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Petaluma, CA : World Trade Press, c2009.
Edition:3rd ed.
Series:Short course in international trade series.
Subjects:
Business failures.
Export marketing.
International business enterprises > Management.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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