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A short course in international marketing blunders mistakes made by companies that should have known better /

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Bibliographic Details
Main Author:	White, Michael, 1951-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Petaluma, CA : World Trade Press, c2009.
Edition:	3rd ed.
Series:	Short course in international trade series.
Subjects:	Business failures. Export marketing. International business enterprises > Management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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