A short course in international marketing blunders mistakes made by companies that should have known better /
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| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Petaluma, CA :
World Trade Press,
c2009.
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| Édition: | 3rd ed. |
| Collection: | Short course in international trade series.
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| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
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| Description matérielle: | ix, 177 p. |
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| Bibliographie: | Includes bibliographical references (p. 181-182). Includes web resources. |