A short course in international marketing blunders mistakes made by companies that should have known better /
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| Hovedforfatter: | |
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| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Petaluma, CA :
World Trade Press,
c2009.
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| Udgivelse: | 3rd ed. |
| Serier: | Short course in international trade series.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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| Fysisk beskrivelse: | ix, 177 p. |
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| Bibliografi: | Includes bibliographical references (p. 181-182). Includes web resources. |