A master class in brand planning the timeless works of Stephen King /

Brands and branding
Vydáno: (2003)

Rethinking prestige branding : secrets of the ueber-brands /
Autor: Schaefer, Wolfgang, a další
Vydáno: (2015)

What great brands do : the seven brand-building principles that separate the best from the rest /
Autor: Yohn, Denise Lee, 1967-
Vydáno: (2014)

Designing brand identity an essential guide for the whole branding team /
Autor: Wheeler, Alina
Vydáno: (2013)

Brand meaning management /
Vydáno: (2015)

In search of the obvious the antidote for today's marketing mess /
Autor: Trout, Jack
Vydáno: (2008)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Autor: Salinas, Gabriela
Vydáno: (2009)

The business of brands
Autor: Miller, Jon, 1971-
Vydáno: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Autor: Taylor, David, 1964-
Vydáno: (2004)

Brand new brand thinking brought to life by 11 experts who do /
Vydáno: (2002)

Retail marketing and branding a definitive guide to maximizing ROI /
Autor: Perrey, Jesko
Vydáno: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
Autor: Perrey, Jesko
Vydáno: (2013)

Connective branding building brand equity in a demanding world /
Autor: Fisher-Buttinger, Claudia
Vydáno: (2008)

How to use advertising to build strong brands /
Vydáno: (1999)

Brands laid bare using market research for evidence-based brand management /
Autor: Ford, Kevin
Vydáno: (2005)

Encyclopaedia of brand equity management.
Vydáno: (2009)

Advertising media planning : a brand management approach /
Autor: Kelley, Larry D.
Vydáno: (2015)

Branding and advertising
Vydáno: (2003)

Brain tattoos creating unique brands that stick in your customers' minds /
Autor: Post, Karen
Vydáno: (2005)

Brand relevance making competitors irrelevant /
Autor: Aaker, David A.
Vydáno: (2011)

Three threats to brand relevance strategies that work /
Autor: Aaker, David
Vydáno: (2013)

Developing brands with qualitative market research
Autor: Chandler, Jon
Vydáno: (2002)

Origination : the geographies of brands and branding /
Autor: Pike, Andy
Vydáno: (2015)

Branded entertainment : dealmaking strategies & techniques for industry professionals /
Autor: Valero, Damaris, 1966-
Vydáno: (2015)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
Autor: Martinez Onaindia, Carlos
Vydáno: (2013)

Brand new China advertising, media, and commercial culture /
Autor: Wang, Jing, 1950-
Vydáno: (2008)

Brandscendence three essential elements of enduring brands /
Autor: Clark, Kevin A.
Vydáno: (2004)

The brutal truth about Asian branding and how to break the vicious cycle
Autor: Baladi, Joseph
Vydáno: (2011)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Autor: J., Tatiana Soto
Vydáno: (2008)

Romancing the brand : how brands create strong, intimate relationships with customers /
Autor: Halloran, Tim, 1969-
Vydáno: (2014)

Inside her pretty little head a new theory of female motivation and what it means for marketing /
Autor: Cunningham, Jane, 1969-
Vydáno: (2006)

What's in a name? advertising and the concept of brands /
Autor: Jones, John Philip
Vydáno: (2003)

Brand identity factors developing a successful Islamic brand /
Autor: Alihodzic, Vedad
Vydáno: (2013)

Branded entertainment product placement and brand strategy in the entertainment business /
Autor: Lehu, Jean-Marc
Vydáno: (2007)

The brand gym a practical workout to gain and retain brand leadership /
Autor: Taylor, David, 1964-
Vydáno: (2010)

Integrated branding becoming brand-driven through companywide action /
Autor: LePla, F. Joseph, 1955-
Vydáno: (1999)