Market research handbook
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, N.J.. :
John Wiley & Sons,
c2007.
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| Edition: | 5th ed. / |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998. |
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| Physical Description: | xxvi, 627 p. : ill. |
| Bibliography: | Includes bibliographical references and index. |