Subliminal persuasion influence & marketing secrets they don't want you to know /

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Bibliografische gegevens
Hoofdauteur: Lakhani, Dave, 1965-
Coauteur: ebrary, Inc
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: Hoboken, N.J. : John Wiley & Sons, c2008.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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Inhoudsopgave:
  • Creating message contagion
  • Leverage applied propaganda
  • Position and package your legend
  • Control the emotion and the content
  • Get a real endorsement
  • Understand beliefs and true believers
  • Harness the power of the people's media
  • Deliver the experience
  • The subliminal power of words
  • Creating a cult following
  • Seduction.