The contrarian effect why it pays (big) to take typical sales advice and do the opposite /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Port, Michael, 1970-
Kaituhi rangatōpū: ebrary, Inc
Ētahi atu kaituhi: Marshall, Elizabeth, 1975-
Hōputu: Tāhiko īPukapuka
Reo:Ingarihi
I whakaputaina: Hoboken, N.J. : John Wiley & Sons, c2008.
Ngā marau:
Urunga tuihono:An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Rārangi ihirangi:
  • From the Old World to the New
  • Typical tactics are out of sync with the market
  • Typical tactics are focused on the wrong person
  • Typical tactics damage relationships and long-term potential
  • Typical tactical harm reputations and create unintended consequences
  • Contrarian primer
  • Pendulum swing.