The contrarian effect why it pays (big) to take typical sales advice and do the opposite /

Salvato in:
Dettagli Bibliografici
Autore principale: Port, Michael, 1970-
Ente Autore: ebrary, Inc
Altri autori: Marshall, Elizabeth, 1975-
Natura: Elettronico eBook
Lingua:inglese
Pubblicazione: Hoboken, N.J. : John Wiley & Sons, c2008.
Soggetti:
Accesso online:An electronic book accessible through the World Wide Web; click to view
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Sommario:
  • From the Old World to the New
  • Typical tactics are out of sync with the market
  • Typical tactics are focused on the wrong person
  • Typical tactics damage relationships and long-term potential
  • Typical tactical harm reputations and create unintended consequences
  • Contrarian primer
  • Pendulum swing.