The contrarian effect why it pays (big) to take typical sales advice and do the opposite /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Port, Michael, 1970-
Údar corparáideach: ebrary, Inc
Rannpháirtithe: Marshall, Elizabeth, 1975-
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Hoboken, N.J. : John Wiley & Sons, c2008.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • From the Old World to the New
  • Typical tactics are out of sync with the market
  • Typical tactics are focused on the wrong person
  • Typical tactics damage relationships and long-term potential
  • Typical tactical harm reputations and create unintended consequences
  • Contrarian primer
  • Pendulum swing.