The contrarian effect why it pays (big) to take typical sales advice and do the opposite /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Port, Michael, 1970-
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Marshall, Elizabeth, 1975-
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Hoboken, N.J. : John Wiley & Sons, c2008.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • From the Old World to the New
  • Typical tactics are out of sync with the market
  • Typical tactics are focused on the wrong person
  • Typical tactics damage relationships and long-term potential
  • Typical tactical harm reputations and create unintended consequences
  • Contrarian primer
  • Pendulum swing.