Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
保存先:
| 第一著者: | |
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| 団体著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Hoboken, N.J. :
John Wiley & Sons,
c2007.
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| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
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目次:
- Talking "at" versus talking "with"
- The many-to-many model
- Can marketing be a conversation?
- The birth of generation i
- The rise of the prosumer
- The new consumerism
- The six Cs: three phases of conversation
- The content-conversation relationship
- What conversations are in your future?
- Why are you so afraid of conversation?
- The ten tenets of good conversation
- The five ways you can join the conversation
- When conversation isn't conversation at all
- Where does conversation fit in?
- Conversation through community
- Conversation through dialogue
- Conversation through partnership
- Getting started: the manifesto for experimentation
- Does conversation work?
- Do you speak conversation? Take the test.