Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
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| Glavni autor: | |
|---|---|
| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Hoboken, N.J. :
John Wiley & Sons,
c2007.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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| 082 | 0 | 4 | |a 658.8/343 |2 22 |
| 100 | 1 | |a Jaffe, Joseph, |d 1970- | |
| 245 | 1 | 0 | |a Join the conversation |h [electronic resource] : |b how to engage marketing-weary consumers with the power of community, dialogue, and partnership / |c Joseph Jaffe. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2007. | ||
| 300 | |a xix, 300 p. : |b ill. | ||
| 500 | |a "Published simultaneously in Canada." | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10295973 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 98412 |d 98412 | ||