Future savvy identifying trends to make better decisions, manage uncertainty, and profit from change /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
New York :
American Management Association,
c2009.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Recognizing forecast intentions
- The quality of information : how good is the data?
- Bias traps : how and why interpretations are spun
- Zeitgeist and perception : how we can't escape our own mind
- The power of user utility : how consumers drive and block change
- Drivers, blockers, and trends
- The limits of quantitative forecasting
- A systems perspective in forecasting
- Alternative futures : how it's better to be vaguely right than exactly wrong
- Applying forecast filtering
- Questions to ask of any forecast.