Future savvy identifying trends to make better decisions, manage uncertainty, and profit from change /
Salvato in:
Autore principale: | |
---|---|
Ente Autore: | |
Natura: | Elettronico eBook |
Lingua: | inglese |
Pubblicazione: |
New York :
American Management Association,
c2009.
|
Soggetti: | |
Accesso online: | An electronic book accessible through the World Wide Web; click to view |
Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Sommario:
- Recognizing forecast intentions
- The quality of information : how good is the data?
- Bias traps : how and why interpretations are spun
- Zeitgeist and perception : how we can't escape our own mind
- The power of user utility : how consumers drive and block change
- Drivers, blockers, and trends
- The limits of quantitative forecasting
- A systems perspective in forecasting
- Alternative futures : how it's better to be vaguely right than exactly wrong
- Applying forecast filtering
- Questions to ask of any forecast.