Future savvy identifying trends to make better decisions, manage uncertainty, and profit from change /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Gordon, Adam, 1964-
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: New York : American Management Association, c2009.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Recognizing forecast intentions
  • The quality of information : how good is the data?
  • Bias traps : how and why interpretations are spun
  • Zeitgeist and perception : how we can't escape our own mind
  • The power of user utility : how consumers drive and block change
  • Drivers, blockers, and trends
  • The limits of quantitative forecasting
  • A systems perspective in forecasting
  • Alternative futures : how it's better to be vaguely right than exactly wrong
  • Applying forecast filtering
  • Questions to ask of any forecast.