Future savvy identifying trends to make better decisions, manage uncertainty, and profit from change /

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书目详细资料
主要作者: Gordon, Adam, 1964-
企业作者: ebrary, Inc
格式: 电子 电子书
语言:英语
出版: New York : American Management Association, c2009.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • Recognizing forecast intentions
  • The quality of information : how good is the data?
  • Bias traps : how and why interpretations are spun
  • Zeitgeist and perception : how we can't escape our own mind
  • The power of user utility : how consumers drive and block change
  • Drivers, blockers, and trends
  • The limits of quantitative forecasting
  • A systems perspective in forecasting
  • Alternative futures : how it's better to be vaguely right than exactly wrong
  • Applying forecast filtering
  • Questions to ask of any forecast.