Reluctant capitalists bookselling and the culture of consumption /

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Detalhes bibliográficos
Autor principal:	Miller, Laura J.
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Chicago : University of Chicago Press, 2006.
Assuntos:	Booksellers and bookselling > United States. Bookstores > United States. Books > Purchasing > United States. Books and reading > United States. Consumption (Economics) > Social aspects > United States. Consumer behavior > United States. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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Sumário:

Commercial culture and its discontents
From dry goods merchant to Internet mogul : bookselling through American history
Providing for the sovereign consumer : selecting and recommending books
Designing the bookstore for the standardized consumer
Serving the entertained consumer : the multifunction bookstore
Bargaining with the rational consumer : selling the low-cost book
The revolt of the retailers : independent bookseller activism
Pursuing the citizen-consumer : consumption as politics.

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