Reluctant capitalists bookselling and the culture of consumption /

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Dettagli Bibliografici
Autore principale:	Miller, Laura J.
Ente Autore:	ebrary, Inc
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Chicago : University of Chicago Press, 2006.
Soggetti:	Booksellers and bookselling > United States. Bookstores > United States. Books > Purchasing > United States. Books and reading > United States. Consumption (Economics) > Social aspects > United States. Consumer behavior > United States. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Sommario:

Commercial culture and its discontents
From dry goods merchant to Internet mogul : bookselling through American history
Providing for the sovereign consumer : selecting and recommending books
Designing the bookstore for the standardized consumer
Serving the entertained consumer : the multifunction bookstore
Bargaining with the rational consumer : selling the low-cost book
The revolt of the retailers : independent bookseller activism
Pursuing the citizen-consumer : consumption as politics.

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