Reluctant capitalists bookselling and the culture of consumption /

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Bibliographische Detailangaben
1. Verfasser:	Miller, Laura J.
Körperschaft:	ebrary, Inc
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Chicago : University of Chicago Press, 2006.
Schlagworte:	Booksellers and bookselling > United States. Bookstores > United States. Books > Purchasing > United States. Books and reading > United States. Consumption (Economics) > Social aspects > United States. Consumer behavior > United States. Electronic books.
Online-Zugang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Inhaltsangabe:

Commercial culture and its discontents
From dry goods merchant to Internet mogul : bookselling through American history
Providing for the sovereign consumer : selecting and recommending books
Designing the bookstore for the standardized consumer
Serving the entertained consumer : the multifunction bookstore
Bargaining with the rational consumer : selling the low-cost book
The revolt of the retailers : independent bookseller activism
Pursuing the citizen-consumer : consumption as politics.

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