Designing effective Web surveys

Kaydedildi:
Detaylı Bibliyografya
Yazar: Couper, Mick
Müşterek Yazar: ebrary, Inc
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Cambridge ; New York : Cambridge University Press, 2008.
Konular:
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
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İçindekiler:
  • The importance of design for Web surveys
  • The basic building blocks
  • Going beyond the basics : visual and interactive enhancements to Web survey instruments
  • General layout and design
  • Putting the questions together to make an instrument
  • Implementing the design.