Designing effective Web surveys
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
2008.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- The importance of design for Web surveys
- The basic building blocks
- Going beyond the basics : visual and interactive enhancements to Web survey instruments
- General layout and design
- Putting the questions together to make an instrument
- Implementing the design.