Designing effective Web surveys
Guardat en:
| Autor principal: | |
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Cambridge ; New York :
Cambridge University Press,
2008.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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Taula de continguts:
- The importance of design for Web surveys
- The basic building blocks
- Going beyond the basics : visual and interactive enhancements to Web survey instruments
- General layout and design
- Putting the questions together to make an instrument
- Implementing the design.