Corporate cultures and global brands

Míreanna comhchosúla

• European business and brand building
  Foilsithe / Cruthaithe: (2012)
• Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
  de réir: J., Tatiana Soto
  Foilsithe / Cruthaithe: (2008)
• Connective branding building brand equity in a demanding world /
  de réir: Fisher-Buttinger, Claudia
  Foilsithe / Cruthaithe: (2008)
• Brand anarchy managing corporate reputation /
  de réir: Earl, Steve
  Foilsithe / Cruthaithe: (2012)
• Brands and branding
  Foilsithe / Cruthaithe: (2003)