Corporate cultures and global brands

Brands and branding
出版: (2003)

Origination : the geographies of brands and branding /
由: Pike, Andy
出版: (2015)

The business of brands
由: Miller, Jon, 1971-
出版: (2004)

Designing brand identity an essential guide for the whole branding team /
由: Wheeler, Alina
出版: (2013)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
由: Hatch, Mary Jo
出版: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
由: Taylor, David, 1964-
出版: (2004)

Brand relevance making competitors irrelevant /
由: Aaker, David A.
出版: (2011)

Brain tattoos creating unique brands that stick in your customers' minds /
由: Post, Karen
出版: (2005)

Encyclopaedia of brand equity management.
出版: (2009)

Three threats to brand relevance strategies that work /
由: Aaker, David
出版: (2013)

The brutal truth about Asian branding and how to break the vicious cycle
由: Baladi, Joseph
出版: (2011)

Brandscendence three essential elements of enduring brands /
由: Clark, Kevin A.
出版: (2004)

Brand Hollywood /
由: Grainage, Paul
出版: (2008)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
由: Martinez Onaindia, Carlos
出版: (2013)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版: (2012)

How to measure and manage your corporate reputation
由: Hannington, Terry
出版: (2004)

Perspectives on branding
由: Miletsky, Jason I.
出版: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
由: Schaefer, Wolfgang, et al.
出版: (2015)

Creating passionbrands getting to the heart of branding /
由: Edwards, Helen, 1965-
出版: (2005)

What great brands do : the seven brand-building principles that separate the best from the rest /
由: Yohn, Denise Lee, 1967-
出版: (2014)

Brand equity planning with structuralist rhetorical semiotics /
由: Rossolatos, George
出版: (2013)

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
由: Kuria, N. Wairimu
出版: (2010)

Brand zero : the complete branding guide for start-ups /
由: Tai, Jacky
出版: (2014)

Corporate branding in Facebook fan pages : ideas for improving your brand value /
由: Zamith Brito, Eliane Pereira, et al.
出版: (2015)

Integrated branding becoming brand-driven through companywide action /
由: LePla, F. Joseph, 1955-
出版: (1999)

Strategic brand management : building, measuring, and managing brand equity /
由: Keller, Kevin Lane, 1956-
出版: (2008)

Brands laid bare using market research for evidence-based brand management /
由: Ford, Kevin
出版: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
由: Salinas, Gabriela
出版: (2009)

The brand gym a practical workout to gain and retain brand leadership /
由: Taylor, David, 1964-
出版: (2010)

Brand new brand thinking brought to life by 11 experts who do /
出版: (2002)

Brand, identity and corporate reputation /
出版: (2015)

Brand identity factors developing a successful Islamic brand /
由: Alihodzic, Vedad
出版: (2013)

Employer brand management : practical lessons from the world's leading employers /
由: Mosley, Richard, 1964-
出版: (2014)

Retail marketing and branding a definitive guide to maximizing ROI /
由: Perrey, Jesko
出版: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
由: Perrey, Jesko
出版: (2013)

How to use advertising to build strong brands /
出版: (1999)