Corporate cultures and global brands
I tiakina i:
Kaituhi rangatōpū: | ebrary, Inc |
---|---|
Ētahi atu kaituhi: | Rothacher, Albrecht |
Hōputu: | Tāhiko īPukapuka |
Reo: | Ingarihi |
I whakaputaina: |
Hackensack, New Jersey :
World Scientific Pub.,
c2004.
|
Ngā marau: | |
Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Ngā tūemi rite
European business and brand building
I whakaputaina: (2012)
I whakaputaina: (2012)
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
mā: J., Tatiana Soto
I whakaputaina: (2008)
mā: J., Tatiana Soto
I whakaputaina: (2008)
Connective branding building brand equity in a demanding world /
mā: Fisher-Buttinger, Claudia
I whakaputaina: (2008)
mā: Fisher-Buttinger, Claudia
I whakaputaina: (2008)
Brand anarchy managing corporate reputation /
mā: Earl, Steve
I whakaputaina: (2012)
mā: Earl, Steve
I whakaputaina: (2012)
Brands and branding
I whakaputaina: (2003)
I whakaputaina: (2003)
Origination : the geographies of brands and branding /
mā: Pike, Andy
I whakaputaina: (2015)
mā: Pike, Andy
I whakaputaina: (2015)
The business of brands
mā: Miller, Jon, 1971-
I whakaputaina: (2004)
mā: Miller, Jon, 1971-
I whakaputaina: (2004)
Designing brand identity an essential guide for the whole branding team /
mā: Wheeler, Alina
I whakaputaina: (2013)
mā: Wheeler, Alina
I whakaputaina: (2013)
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
mā: Hatch, Mary Jo
I whakaputaina: (2008)
mā: Hatch, Mary Jo
I whakaputaina: (2008)
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
mā: Taylor, David, 1964-
I whakaputaina: (2004)
mā: Taylor, David, 1964-
I whakaputaina: (2004)
Brain tattoos creating unique brands that stick in your customers' minds /
mā: Post, Karen
I whakaputaina: (2005)
mā: Post, Karen
I whakaputaina: (2005)
Brand relevance making competitors irrelevant /
mā: Aaker, David A.
I whakaputaina: (2011)
mā: Aaker, David A.
I whakaputaina: (2011)
Encyclopaedia of brand equity management.
I whakaputaina: (2009)
I whakaputaina: (2009)
Three threats to brand relevance strategies that work /
mā: Aaker, David
I whakaputaina: (2013)
mā: Aaker, David
I whakaputaina: (2013)
The brutal truth about Asian branding and how to break the vicious cycle
mā: Baladi, Joseph
I whakaputaina: (2011)
mā: Baladi, Joseph
I whakaputaina: (2011)
Brandscendence three essential elements of enduring brands /
mā: Clark, Kevin A.
I whakaputaina: (2004)
mā: Clark, Kevin A.
I whakaputaina: (2004)
Brand Hollywood /
mā: Grainage, Paul
I whakaputaina: (2008)
mā: Grainage, Paul
I whakaputaina: (2008)
Designing B2B brands lessons from Deloitte and 182,000 brand managers /
mā: Martinez Onaindia, Carlos
I whakaputaina: (2013)
mā: Martinez Onaindia, Carlos
I whakaputaina: (2013)
How to measure and manage your corporate reputation
mā: Hannington, Terry
I whakaputaina: (2004)
mā: Hannington, Terry
I whakaputaina: (2004)
Brand Bible the complete guide to building, designing, and sustaining brands /
I whakaputaina: (2012)
I whakaputaina: (2012)
Perspectives on branding
mā: Miletsky, Jason I.
I whakaputaina: (2009)
mā: Miletsky, Jason I.
I whakaputaina: (2009)
Rethinking prestige branding : secrets of the ueber-brands /
mā: Schaefer, Wolfgang, me ētahi atu.
I whakaputaina: (2015)
mā: Schaefer, Wolfgang, me ētahi atu.
I whakaputaina: (2015)
Creating passionbrands getting to the heart of branding /
mā: Edwards, Helen, 1965-
I whakaputaina: (2005)
mā: Edwards, Helen, 1965-
I whakaputaina: (2005)
What great brands do : the seven brand-building principles that separate the best from the rest /
mā: Yohn, Denise Lee, 1967-
I whakaputaina: (2014)
mā: Yohn, Denise Lee, 1967-
I whakaputaina: (2014)
Brand equity planning with structuralist rhetorical semiotics /
mā: Rossolatos, George
I whakaputaina: (2013)
mā: Rossolatos, George
I whakaputaina: (2013)
The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
mā: Kuria, N. Wairimu
I whakaputaina: (2010)
mā: Kuria, N. Wairimu
I whakaputaina: (2010)
Brand zero : the complete branding guide for start-ups /
mā: Tai, Jacky
I whakaputaina: (2014)
mā: Tai, Jacky
I whakaputaina: (2014)
Corporate branding in Facebook fan pages : ideas for improving your brand value /
mā: Zamith Brito, Eliane Pereira, me ētahi atu.
I whakaputaina: (2015)
mā: Zamith Brito, Eliane Pereira, me ētahi atu.
I whakaputaina: (2015)
Integrated branding becoming brand-driven through companywide action /
mā: LePla, F. Joseph, 1955-
I whakaputaina: (1999)
mā: LePla, F. Joseph, 1955-
I whakaputaina: (1999)
Strategic brand management : building, measuring, and managing brand equity /
mā: Keller, Kevin Lane, 1956-
I whakaputaina: (2008)
mā: Keller, Kevin Lane, 1956-
I whakaputaina: (2008)
Brands laid bare using market research for evidence-based brand management /
mā: Ford, Kevin
I whakaputaina: (2005)
mā: Ford, Kevin
I whakaputaina: (2005)
The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
mā: Salinas, Gabriela
I whakaputaina: (2009)
mā: Salinas, Gabriela
I whakaputaina: (2009)
The brand gym a practical workout to gain and retain brand leadership /
mā: Taylor, David, 1964-
I whakaputaina: (2010)
mā: Taylor, David, 1964-
I whakaputaina: (2010)
Brand, identity and corporate reputation /
I whakaputaina: (2015)
I whakaputaina: (2015)
Brand new brand thinking brought to life by 11 experts who do /
I whakaputaina: (2002)
I whakaputaina: (2002)
Brand identity factors developing a successful Islamic brand /
mā: Alihodzic, Vedad
I whakaputaina: (2013)
mā: Alihodzic, Vedad
I whakaputaina: (2013)
Employer brand management : practical lessons from the world's leading employers /
mā: Mosley, Richard, 1964-
I whakaputaina: (2014)
mā: Mosley, Richard, 1964-
I whakaputaina: (2014)
Retail marketing and branding a definitive guide to maximizing ROI /
mā: Perrey, Jesko
I whakaputaina: (2013)
mā: Perrey, Jesko
I whakaputaina: (2013)
Retail marketing and branding a definitive guide to maximizing ROI /
mā: Perrey, Jesko
I whakaputaina: (2011)
mā: Perrey, Jesko
I whakaputaina: (2011)
How to use advertising to build strong brands /
I whakaputaina: (1999)
I whakaputaina: (1999)
Ngā tūemi rite
-
European business and brand building
I whakaputaina: (2012) -
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
mā: J., Tatiana Soto
I whakaputaina: (2008) -
Connective branding building brand equity in a demanding world /
mā: Fisher-Buttinger, Claudia
I whakaputaina: (2008) -
Brand anarchy managing corporate reputation /
mā: Earl, Steve
I whakaputaina: (2012) -
Brands and branding
I whakaputaina: (2003)