Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
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| Автор: | |
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| Співавтор: | |
| Інші автори: | |
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
San Francisco :
Jossey-Bass,
c2008.
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| Редагування: | 1st ed. |
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
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Зміст:
- What is corporate branding?
- The value of brands
- Who are you?
- Diagnosing your corporate brand
- Managing corporate brands as organizations grow
- The influence of empoyees and their cultures
- Through stakeholders' eyes
- Aligning vision, culture, and images
- Getting into enterprise branding : catching the third wave.