Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
Kaydedildi:
| Yazar: | |
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| Müşterek Yazar: | |
| Diğer Yazarlar: | |
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
San Francisco :
Jossey-Bass,
c2008.
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| Edisyon: | 1st ed. |
| Konular: | |
| Online Erişim: | An electronic book accessible through the World Wide Web; click to view |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
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İçindekiler:
- What is corporate branding?
- The value of brands
- Who are you?
- Diagnosing your corporate brand
- Managing corporate brands as organizations grow
- The influence of empoyees and their cultures
- Through stakeholders' eyes
- Aligning vision, culture, and images
- Getting into enterprise branding : catching the third wave.