Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
Zapisane w:
| 1. autor: | |
|---|---|
| Korporacja: | |
| Kolejni autorzy: | |
| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
San Francisco :
Jossey-Bass,
c2008.
|
| Wydanie: | 1st ed. |
| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
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Spis treści:
- What is corporate branding?
- The value of brands
- Who are you?
- Diagnosing your corporate brand
- Managing corporate brands as organizations grow
- The influence of empoyees and their cultures
- Through stakeholders' eyes
- Aligning vision, culture, and images
- Getting into enterprise branding : catching the third wave.