Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
Tallennettuna:
| Päätekijä: | |
|---|---|
| Yhteisötekijä: | |
| Muut tekijät: | |
| Aineistotyyppi: | Elektroninen E-kirja |
| Kieli: | englanti |
| Julkaistu: |
San Francisco :
Jossey-Bass,
c2008.
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| Painos: | 1st ed. |
| Aiheet: | |
| Linkit: | An electronic book accessible through the World Wide Web; click to view |
| Tagit: |
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Sisällysluettelo:
- What is corporate branding?
- The value of brands
- Who are you?
- Diagnosing your corporate brand
- Managing corporate brands as organizations grow
- The influence of empoyees and their cultures
- Through stakeholders' eyes
- Aligning vision, culture, and images
- Getting into enterprise branding : catching the third wave.